9 lessons learned from redesigning an e-commerce app for growth
Mar15
Tomas Dirvonskas is the co-founder and CEO at mobile product design boutique Lemon Labs. You can follow him and the company on Twitter: @tdirvonskas and @lemonlabs Just recently, Baltic-based startup Vinted – a marketplace for girls to buy and swap pre-loved clothes – raised $27M from Insight Venture Partners. A year ago, they did not have any mobile presence; today more than 50 percent of its traffic comes from apps. During the redesign process we helped facilitated, we’ve learned some useful lessons about redesigning an app for growth. After the redesign, app usage increased 170 percent, and here are our nine tips. 1. Decide…
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