Etsy launches Pattern, an online store builder to take on Squarespace and Shopify
Apr05
At a press event in New York City today, Etsy announced Pattern, a new paid tool that lets sellers port their listings into a personalized, standalone e-commerce store. Pattern lets sellers design their online store from a number of templates and upload it to their preferred domain for $15 a month. It’s similar to what Shopify and Squarespace currently offer, but aims to entice current Etsy sellers who already have strong fan communities on the platform. Sellers can also use a blog-like tool to add shop updates and upcoming events to keep their followers informed. “54 percent of our revenue stream is from seller services,” Etsy CEO Chad…
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