The Daily Dose

Apple has been fairly guarded about its News app, to the point it won’t even reveal to publishers how many readers see content there. Now, it’s opening the platform up to just about everyone. With an update to its publishing protocols, Apple will let anyone push content to News, making it a catch-all reader service — just as Facebook recently did with Instant Articles. Everything from video posts to straight-up blog submissions can be added. This is coming via a new Web-based editing portal, where Apple is focussing on smaller media entities and independent publishers. It’s hoping those beyond its…

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