The Daily Dose

Advertising is one beast that Apple hasn’t really been able to tame as it’s grown its tech empire. Now it’s about to borrow a technique first pioneered online by the likes of Buzzfeed and Upworthy: native in-feed posts, advertorial in old media terms, within its aggregated News app that look much like other content. Native ads are often an attempt to make your experience less annoying, but have sometimes been accused of being misleading to users, as Buzzfeed found in an advertising standards ruling in the UK in January. Although the new units need to say that they are sponsored, they…

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