Instagram ads just got longer again, with 60-second spots from T-Mobile and Warner Brothers

Feb03

by Sindy Cator on February 3, 2016 at 9:41 pm

Today Instagram announced that it was rolling out its first 60 second video ads, starting with selections from Warner Brothers and T-Mobile. Previously, the maximum length for video ads was 30 seconds, which Instagram had just changed in September from the then-maximum, 15 seconds. One of the first ads features everyone’s favorite whipping boy, Drake, in a T-Mobile extension of its own Super Bowl commercial. Warner Brothers is also set to air a 60 second ad for its new film, ‘How to Be Single.’ We’re in the #BigGame with @ChampagnePapi. #YouGotCarriered A video posted by tmobile (@tmobile) on Feb 3, 2016…