The Daily Dose

This post was brought to you by Data Transparency Labs, a non-profit initiative funding data transparency research and tools.

Today’s consumers have access to a wealth of free tools and resources. From email to social media, some of the most important parts of our day-to-day lives are happening on platforms that have never once requested our credit card information. The reason? In exchange for offering us free services, companies like Google, Facebook and Twitter are monetizing our data. They’re carving out marketing channels for brands to reach us with targeted advertising messaging, and they’re re-packaging our account activity into datasets. There’s nothing intrinsically wrong with this model — two-way exchanges of value are mutually beneficial. As a recent Internet…

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