Google’s plan to speed up the mobile Web: Burn it down
Oct07
As ad blocking has gained popularity and news sites have become slower to load, companies like Facebook and Apple recently began offering to host news content on behalf of publishers to improve the experience. The idea of handing off control would have been unthinkable just a few years ago, and is now a reality that bloggers, news publishers and others must face as it becomes harder to monetize ‘free’ content. Much of the discussion has focused around loading times, as news sites become increasingly large and sluggish by piling on ad trackers, media and third-party scripts, they’re shedding users with every second longer visitors need…
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