Adblock extension with 40 million users sells to mystery buyer, refuses to name new owner

Oct02

by Sindy Cator on October 2, 2015 at 10:33 am

Posted In: Apps, Around the Web, Insider

Adblock, a popular extension for blocking advertising in Chrome and Safari with more than 40 million users, was quietly sold today. The extension displayed a popup on October 1 saying that it is now allowing EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter. Was casually browsing earlier using Google Chrome, opened a new tab, and this popped up: pic.twitter.com/BTmPabAwkd — Adam Haworth (@aahaworth) October 1, 2015 Buried in the bottom of that message, however, was a more notable change: Adblock has been sold. What’s strange is that the company won’t disclose who it’s been…