First Apple Store designed by Jony Ive shows future retail direction

Sep17

by Sindy Cator on September 17, 2015 at 4:04 pm

A new Apple store designed by Jony Ive just opened up in Brussels. It’s noticeably different aesthetic and a glimpse of the future of Apple’s retail hubs around the world. Belgian Site ANV attended the launch to provide a glimpse of the new design direction. The Brussels store features a lot more wood than your typical Apple store. Most notably, there is an entire line of trees – something we’re not used to seeing in Apple stores at all (I’ve never seen plants in any of the multiple New York-Area stores). There are also wooden benches for people waiting on…