Google’s new logo and the tyranny of ‘taste’ or why Gruber is full of it
Google has a new logo or rather a new wordmark, if you want to be pernickety about it. And let’s be honest, when it comes to typefaces and logo design, people always want to be pernickety. It’s more than a hobby, it’s a lifestyle. When it comes to precision in both language and ‘taste’, John Gruber is an absolutist. Many people throw the ‘fanboi’ word around when discussing his work at Daring Fireball, but that’s a lazy shot. Gruber cares deeply about design and while he is well-disposed towards Apple, he’s also dispensed plenty of harsh words in its direction when it falls…
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