Content blocking in iOS 9 is going to screw up way more than just ads

Aug27

by Sindy Cator on August 27, 2015 at 9:47 am

Earlier this week I wrote about the coming hellfire for those who make their money off advertising: content blocking in iOS 9. Issues with ad blocking and publishers being starved of oxygen aside, there’s another big problem on the horizon: mass content blocking will also break important marketing tools used to measure and communicate with customers. Content blockers in early development, like Crystal and Purify, also block companies which provide marketing tools such as Google Analytics, Parsely, Chartbeat, Intercom, Optimizely and more from operating on websites. A content blocker improving load times on Bloomberg.com These new applications, which are mostly used to…