The Daily Dose

“It’s a book that aims to endear itself to us, by putting us in a positive frame of mind. The book by IKEA could be criticized for featuring more pictures than characters. It has a lot to say, but much could be considered junk…” Hellmuth Karasek, a famous and influential novelist and literary critic in German-speaking countries, has obviously tried to build some IKEA shelves before. This ad for IKEA is wonderful. It’s just Karasek reviewing the catalogue in a typically droll and Germanic way. ➤ IKEA [YouTube]