Many YouTube stars are corrupt by design, new advertising guidelines don’t count for squat

Aug19

by Sindy Cator on August 19, 2015 at 12:20 pm

Hallelujah! If you’re the sort of credulous internet mook who takes the pronouncements of YouTube stars and assorted vloggers to be the gospel as told by St. Luke of the Holy Topshop Branch, you’ll no longer be tricked by ads… in the UK at least. The Committee of Advertising Practice (Cap) has issued guidance on how vloggers should label and explain ‘paid content’ (that’s adverts to those of us who haven’t swallowed a dictionary of bullshit). The move follows a ruling by the Advertising Standards Authority (ASA) last year that found YouTube creators had posted blogs praising Oreos, without clearly…