Why your product demo needs to be weird

You’re a brand. You make cool things. And those cool things deserve to be shown off in a non-blasé way, right? You know it. Video has proven itself time and time again as a powerful way to showcase products and catch people’s attention in awesome and creative ways. Recently, we posted tips on how to create killer product videos — videos that explain what your product is and why people need it. Today, we’re going to talk about elements of cool product demo, or videos that show off the functional and/or aesthetic elements of your product. From heading out into the…
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