Pandora now lets you listen to an hour of music after you engage with an ad

Jul27

by Sindy Cator on July 27, 2015 at 2:54 pm

Posted In: Apps, Around the Web, Insider

Subscribing to Pandora One isn’t the only way to avoid ads in your music session anymore: a new “Sponsored Listening” tool lets you listen to an hour of uninterrupted music if you engage with an ad before your stream begins. https://pandoraadvertizing.files.wordpress.com/2014/12/sponsored-listening_product-demo_video_1.mp4 These ads can be a video or an interactive “rich media unit,” – a slideshow, for example – and require the user to pay attention for at least 15 seconds, although videos can be up to two minutes and a half in length. The idea is that asking users to engage with an ad for an extended period of…