The Daily Dose

If you’re in a startup, the idea of pursuing a “side project” may seem like a bit of a joke. The standard ethos from Silicon Valley to Tel Aviv is that if you’re not living, breathing and bleeding your core product, you’re doing something wrong. And besides, who has the time? But there is a difference between a “side project” as stereotyped by the unrelated passion project stowed away in the desk drawer until it magically becomes your main focus, and the new phenomenon of “side project marketing,” wherein a company’s side project can actually create real and lasting value…

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