Digital Asset Management: Why it’s something you should be doing

Jul17

by Sindy Cator on July 17, 2015 at 4:00 pm

Digital Asset Management. DAM. The very sound of it is dry, dry, dry. What’s worse than a dry topic? The consequences of not making optimal use of your valuable photo, audio and video assets — or worse, not using them at all. A new report from IDC and sponsored by Adobe — Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams — brings the point home. Based on a survey of digital market, creative services, asset management and IT pros, the study, released today, underscores the benefits of a proper DAM system. According to IDC Vice President Melissa Webster,…