The Daily Dose

Volkswagen’s latest ad campaign – Unleash Your Rrr – invites you to test drive a Golf R by recording yourself making car noises. The unique idea puts a tech twist on the repetitive nature of car ads by making it interactive. Ad agency Deutsche LA created a site that uses deep learning technology to analyze your vroom vroom noises and then creates a customized video of the Golf R racing down a track, drifting, breaking and doing stunts. It works by classifying your vocal pitch and matching it with a clip of a VW car to determine what type of action…

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