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Microsoft wants to be the provider of your app’s next backend with its new Azure service being announced today. Azure App Service is a new option for developers who want to build a backend in a single runtime without the need for additional environments. It offers the ability to build truly cross-platform apps in a single place. “Businesses are constantly looking for better ways to engage with their customers and they are using apps to engage both customers and employees in a better way,” Omar Khan, partner director of program management at Microsoft told TNW. While Microsoft thinks the cloud plays…

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