the-sync-project-
Music can have various psychological effects on us: numerous studies conclude that certain genres can enhance our moods, boost concentration, trigger emotional reactions or pump up our energy levels. We also have specific musical tastes and preferences – but why do we like some songs more than others? The Sync Project aims to figure this out on the biometric level. Using a series of wearables – a brainwave-sensing headband, a fitness tracker, a heart rate chest monitor – it hopes to measure exactly how your body reacts when listening to different songs. The team also worked with design firm IDEO to create a visually…

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