The Daily Dose

Appropriately announced at today’s Game Developer Conference 2015, Google unveiled updates for developers on its Google Play Games platform, with a focus on more effective audience targeting. Coming to Google Play Developer Console in a few weeks, the new Player Analytics tool is designed to give developers reports of sessions, average spending patterns and how players are progressing through the games. Developers can also set a daily revenue goal and use these reports to help boost in-app purchases or add features as needed. Greg Hartrell, Senior Product Manager of Google Play Games, says the tool will help developers create realistic benchmarks, and better understand revenue…

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