Twitter acquires Niche, a service that connects brands to internet celebrities

Feb11

by Sindy Cator on February 11, 2015 at 9:14 pm

Twitter today announced it’s acquiring Niche, a startup that provides monetization strategies and software to the community on Twitter and Vine. You might be wondering what exactly these monetization strategies are; Niche connects influential people on Vine and Twitter with brands to create sponsored content for sharing on their own channels. Think of it as a talent agency for social media ‘celebrities.’ Niche also offers “cross-platform analytics” but it’s not clear exactly what it tracks. Twitter’s example in the blog post is a series of sponsored pieces from Vine celebrities featuring the HP Pavilion x360. If you wanted proof that Twitter’s serious about getting…