8 out of 10 statistics are… totally made up
Feb07
Paul Jarvis is a best-selling author and designer. He writes weekly for his popular newsletter and runs an online course on becoming a better freelancer. According to a study done by Bloomberg, 8 out of 10 small businesses will fail within the first 18 months. The only problem is that this study done by Bloomberg doesn’t exist. Or at least, isn’t public anywhere on the Internet. Or referenced specifically, other than, “a study done by Bloomberg.” But there are hundreds of articles referencing it, even one on Forbes. And worse, there are even more articles that reference the Forbes article. Thousands of them.…
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