Facebook is improving the News Feed by directly questioning real-life testers
Jan30
The News Feed is probably Facebook’s most important asset, and there’s no doubt the company spends a ton of money researching algorithms to feed you optimal content. But it turns out algorithms may not be enough – sometimes asking real people direct questions yields better results. According to Backchannel, since News Feed’s inception in 2006, Facebook has realized that simply observing reactions to a user’s feed and counting likes and shares does not fully correlate with whether people are enjoying the content they’re fed. A News Feed Project Manager made the analogy of feeding people donuts. If you bring me donuts,…
This story continues at The Next Web