The Daily Dose

Have you been working on a startup, but are having trouble coming up with a name and/or logo? Perhaps you should look at Pokémon for inspiration. That’s what Pictogram – a design firm based in San Francisco – did when it created brand identities for a variety of Pokémon. For instance: Often called the impulse that powered a generation of Electronic Dance Music artists, Pikachu makes unparalled beat computers and synthesizers. Some say it has sparked a revolution in music! Or: Fresh threads from sustainable sources is what the hip clothing label Cubone is all about. Originally started as a bespoke clothing…

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