Shazam will now use beacon technology to recommend songs based on your location
Just as the company teased last week during CES 2015, Shazam has officially announced it is adding context awareness SDK Gimbal to its software to provide location-based recommendations. Using beacon technology to locate the user’s proximity, the app will provide a more contextual recommendation based on when and where the user is at any given time. The move is on par with what Shazam CEO Rich Riley told us last week in the company’s effort to link Shazam closer to users in real life. Instead of being just a search-based app to figure out who sings what song, it wants to deliver content in…
This story continues at The Next Web