The mainstreaming of 4K: How Netflix is making 4K accessible with HDR, new UIs and TV recommendations

At a private meeting with a small group of journalists, Netflix showed off some new beta UIs it plans to release in the coming months. Coming first to the TV app, when users select a show or movie to learn more about it, the content will automatically start playing, with information about the show overlaid on the left hand side. If the user doesn’t press anything, the info screen will fade away and start playing fullscreen. Between these couple of seconds, the user can select to fast forward, go back to the main menu, or change episodes. Netflix says this experience…
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