The Daily Dose

When we think about typefaces, it’s generally in connection with either printed material or online electronic text. Other low-level text — say the readout on a car dashboard or a washing machine or an insulin pump — is at best a subset of the genre, not really rising to the level of being called type. But of course it is type, and because of its medium it’s critical that it not only be legible but pleasing to the eye. Someone had to think about how to achieve better type rendering on industrial and consumer products to replace those 1980s dot matrix style…

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