Secret reboots as a friction-free anonymous chat app

Secret was one of the hottest apps of the first half of the year. The ability to send anonymous messages to your friends was delicious at first, leading to a spate of wholly false acquisition rumors, not to mention plenty of malicious backchat about individuals, all spreading thanks to posts on the app. Its success, along with similar app Whisper, made it seem like anonymous conversation was going to be one of the biggest trends of the year. And yet Whisper was mired by controversy over what it did or did not boast to some visiting Guardian journalists about its user-tracking abilities. Secret,…
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