The Daily Dose

After an announcement that it would begin tracking users’ app installs last week, Twitter has begun to use that functionality to allow advertisers to target users more directly and reach the most valuable audiences. The functionality is a little more in depth than originally anticipated, however. For example, in addition to app installs, marketers can look at which apps a user has registered or made purchases within. This could allow them to continually remind forgetful users to sign up, or persuade them into buying into a special promotion. Twitter says it has already begun testing this functionality with some brands…

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