5 mistakes we all make with product feedback

Des Traynor is the co-founder of Intercom, the easiest way for Web and mobile businesses to understand and communicate with their customers. This post originally appeared on InsideIntercom. It rarely makes sense to take feedback from all users and it never makes sense to get it all at once. At the outset of a new project, or especially if you’ve recently taken over a product, it’s tempting to survey all your users to appraise where things are. It’s usually a mistake. In fact, there are five common mistakes that we see over and over. We use Intercom to make getting feedback simple, and…
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