The Daily Dose

Steve Matteson is the Creative Type Director for Monotype.  It has been famously said that the Web design is 95 percent typography. Typography has always been central to any written message – books, manuals, packaging, advertisements – and now the Web. The Web gives brands a new opportunity to interact with customers. Therefore being ‘on brand’ or ‘on message’ is more critical than ever. In order to tie the immaterial Web experience with the physical product experience a common thread of consistent typography is key. The adoption of Web fonts technology (the ability to embed corporate brand typefaces within the…

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