Twitter partners with IBM on an enterprise social data platform
Twitter and IBM have announced a partnership to allow enterprise companies to use Twitter’s social data with IBM’s enterprise expertise and toolset. In the announcement, Twitter explains that its collection of tweets is a vast and untapped source of “ideas, opinions and debates taking place around the world on almost any topic at any moment in time.” IBM would be able to take advantage of this data via its established toolkit, such as it’s Watson AI, to answer questions about what consumers like best about certain products, or why businesses may be particularly popular in a given region. Developing…