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Johnathan Leow is the author of “The Crowdfunded Kit.”  If you want your crowdfunding campaign to really succeed, it’s not enough to raise funds from your family and friends – you’ll want to have wider coverage in the media. Almost every campaign that’s raised over $100,000 needed some sort of PR to get to that level of funds. You could go the traditional route of PR by paying an agency to do it for you if that’s not your area of strength (assuming, of course, that you have the finances to afford it.) But, if you’re like most self-starters, you’re fairly cash-strapped and…

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