Rakuten takes another stab at the UK market with rakuten.co.uk e-commerce site

Oct22

by Sindy Cator on October 22, 2014 at 8:45 am

Update: A Rakuten spokesperson has confirmed that Play.com will soon disappear: “Rakuten will cease using the Play.com brand from early 2015, from which point visitors to the website will be forwarded automatically to the new Rakuten.co.uk marketplace.” Original: Rakuten, the Japanese e-commerce company already known in the UK for play.com and the streaming service Wuaki.tv, has launched a new online marketplace at rakuten.co.uk. The site is similar to eBay and Amazon Marketplace, giving independent retailers a platform to sell their physical goods. Rakuten is starting with retailers inside the UK, but plans to expand the site’s scope and support international merchants in…