Adobe builds on Creative Cloud strategy to unify desktop, mobile and cloud workflows
As Adobe enters the season of Max — the company’s annual creativity conference that runs October 4-8 in Los Angeles — it’s closing in on Year Two of Creative Cloud. First introduced in 2012 — when the creative software subscription plan was made available alongside traditional licenses — and then augmented last year to replace perpetual licenses with app subscriptions, the company is now forging ahead to solidify and augment its cloud-based and mobile strategy. Nearly all of Adobe’s Max keynote announcements — which will be available via live stream in a few hours at 9:30 am Pacific Time — emphasize accelerated integration…
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