Spotify will now serve free users with video ads on desktop and mobile
Sep08
Spotify has been pushing hard to tempt paying subscribers over from the gratis realm, the result of which has led to a quarter of its 40 million user base becoming fully signed-up paying members. But that still leaves 30 million people listening for free, who support the music-streaming service in their own way, by lending their ears to audio ads and eyes to banners. Now, however, they’ll be asked to lend their eyes and ears to moving images too. Yes, Spotify is officially announcing its first video ad products today, for both its mobile and desktop apps, following a limited trial…
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