Eliminating pain points: How to design an app that won’t get abandoned
Marc Barach is the Chief Marketing and Strategy Officer for Jumio. Anyone who has gone through the process of building a mobile app knows it’s no small feat in spend, time and resources. It’s estimated that companies invest anywhere from $20,000 to $150,000 in app development. In today’s mobile centric world, where having a mobile optimized site alone isn’t enough, it’s more important than ever to protect this asset. With the number of smartphone users expected to rise to 1.75 billion this year, consumers are more app-savvy than ever. Translation: They are not afraid to delete your app if it doesn’t work flawlessly. One in five apps is only opened once. For mobile app providers,…
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