Kontakt.io’s Wi-Fi Cloud Beacon helps businesses track and engage with customers in-store

Beacons have the potential to radically change how we interact with physical stores, and Kontakt.io believes it has the best products to lead the charge. The company today unveiled its latest device called the Cloud Beacon, which comes with a crucial new feature: Wi-Fi connectivity. Most Beacon-related technologies, such as Apple’s iBeacon, use Bluetooth Low Energy to trigger actions on a nearby device. So if you’re looking at a bicycle in your local store, standing near the handlebars could cause an expanded catalog to appear on your smartphone. Likewise, you might get a reminder from the PayPal app explaining that the retailer…
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