The Daily Dose

Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review sites, being sure to respond to mentions on social media, and even writing posts for the company blog you weren’t even aware existed? That means your department is moving into taking a longer view of the recruiting process and pivoting to include what’s called recruitment marketing (RM). Recruitment marketing is the use of tactics borrowed from the world of content, or inbound, marketing and applying them to more traditional HR practices. There’s a heavy dose…

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