The ‘magic’ of business: Uncovering the trick to making your startup fail less
Aug06
Callum Laing is the CEO of Entrevo Asia and the founder of Fitness-Buffet, an employee fitness business in 11 countries. Magic has always fascinated me. As a kid, there was the sense of awe and wonder – and the desire to do the impossible. Then as an adult, even though it’s much less cool and sometimes downright cheesy, I have to sheepishly admit I’m still fascinated by it. It’s not showmanship of magic, but the misdirection. Look over there, whilst the real stuff happens over here! Part of what makes a good trick believable is that we cannot conceive how much effort…
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