Customer experience is about emotion, not technology

The most amazing event of my life? This is, so far, undoubtedly the birth of my son. The whole experience did something strange to me. I can precisely remember the hours leading up to his birth. How we woke up, drove to the hospital, the conversations we had. I even remember the smell of the early morning when we walked outside. I can describe the events from minute to minute. No, it’s not that I have the memory of an elephant, the human brain is just wired to store awe-inspiring emotional experiences differently — as discovered by brain researchers at…
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