What companies that value raw data understand about analytics

Big data and analytics are becoming more central to organizations in almost every industry, and as they spread, so do the questions that surround them. A significant sticking point — and, in my opinion, one of the more interesting ones — is the way these organizations choose to store their data, and why. Today, there are two major models of how data is stored for analysis: the data warehouse and the data lake. On the surface, they both do the same thing: store data until it’s ready to be called up for processing and analysis. However, the similarities end once…
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