Alibaba is introducing a ‘three-strikes’ rule to tackle counterfeit goods on its global services
Jun18
As it edges closer to a blockbuster US IPO, Chinese e-commerce firm Alibaba is increasing its efforts to cut down on fake goods on its international sites after announcing plans to introduce a ‘three-strikes’ rule from next month. The company readily admits that tracking counterfeit goods and sellers across its network of sites is challenge since “new listings for fakes pop up all too regularly,” but it is honing in on the problem on its international services Alibaba.com and AliExpress, which cover B2B and B2C sales respectively. Under the new rules, a retailer found guilty of offering fake goods will receive an official warning letter, that escalates…
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