The Daily Dose

Ben Huh is the founder and CEO of The Cheezburger Network. The Millennial Generation (commonly defined as those born in the 1980’s and mid-1990’s) make up 27 percent of the US population and outnumber the Baby Boomers. Already, their economic clout is massive, and is projected to eclipse their parents’ generation in 2018. Brands are either desperate or salivating, depending on their current market positioning. Yet, understanding an entire generation is admittedly a guessing game and a pseudo-science. How do you define a generation anyway? Brands, employers, social scientists are desperate to understand how to sell, hire, motivate and engage this group. Despite…

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