Design thinking sucks, but it doesn’t have to
Apr23
Design thinking has been around for many years, but it seems to me that it’s been poorly misused. Usually employed as a quick PR stunt, companies fail to understand how it can genuinely help create something powerful. In all fairness, that’s easier said than done. Why, you may ask? Because design thinking sucks. Before you sharpen the pitchforks, hear me out. Design thinking only sucks because no one has any idea how to use it right. Design thinking sucks as it currently stands. When you take away the PR bullshit, it still has a place in the office. At TNW…
This story continues at The Next Web