7 rebranding mistakes you should avoid
Jun03
on June 3, 2014
at 3:10 pm
Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me and digital marketing agency Ciplex. Rebranding can be a risky business. It’s more than just a fresh coat of paint on your company brand, it also signals your organization is embracing a new way of doing business. Plus, your current brand already has recognition and market share, so it’s important not to throw out the good with the bad. Change can be scary, but it’s often necessary – especially as markets can be quick-moving and volatile. Learning from common rebranding…
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