How to tell your brand’s story: Don’t be a hero
Jan27
on January 27, 2018
at 5:30 pm
You have a story. It may be intentional and carefully-crafted. Or, it may be construed from the interactions and bread crumbs you leave. Just because you aren’t actively telling your story doesn’t mean you don’t have one. If you’re in the world, the world has a story about you. 2017 was a momentous year. From political upheavals and protesting to shifting social landscapes, the year saw many historically defining moments. More and more companies took the mic to take a stand (and get their brand in front of an ideal audience). Some of these campaigns were successful, others were suicidal.…
This story continues at The Next Web