Beyond analytics: Understanding humans while scaling your business

May21

by Sindy Cator on May 21, 2014 at 4:21 pm

Posted In: Analysis and Opinion, Around the Web, Entrepreneur

Jonatan Littke is the CEO and co-founder of Lookback. When WhatsApp was acquired by Facebook, there were eight million WhatsApp users for every employee. Eight million. Traditionally in business, when you scale up your company, you grow your number of employees along with your number of customers. If Target opens up a new store, it will hire more people to interact with new customers, listening to their needs and desires. This is not the case anymore. With digital businesses, the norm – not the exception – is to grow as large as possible with as few employees as possible. Analytics doesn’t answer the why To make sense of all these…