How to become part of your customer’s media diet

Jan17

by Sindy Cator on January 17, 2018 at 3:15 pm

Gone are the days of being limited to a handful of news sources as we now reference a diverse range of mediums to stay informed, known as our media diet. Businesses should reframe their approach to marketing in 2018 by aiming to become a part of the media mix their customers consume on a daily basis. It doesn’t really matter whether you reach consumers with a podcast, sponsored post on their favorite blog or on social media as the point is to become a trusted source of information they regularly reference. In 2017, two-thirds of U.S. adults got their news…